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Sarah Appleton

Based in Dublin

Specialising in luxury honeymoons, bucket list travels, cruises and long haul trips, creating a bespoke and personalised service for my clients. I am extremely fortunate that I have had the opportunity to travel all over the world. Even after 13 years of working in the travel industry, and having visited...

Specialising in luxury honeymoons, bucket list travels, cruises and long haul trips, creating a bespoke and personalised service for my clients. I am extremely fortunate that I have had the opportunity to travel all over the world. Even after 13 years of working in the travel industry, and having visited over 50 countries, I am still searching for new and exciting experiences, and two recent expedition cruises, one to the Galapagos and the other to the Arctic just blew me away. These are ideal trips for anyone looking to get off the beaten path., after all it isn't too often you get to spot polar bears in their natural habitat! Some of my top experiences include taking the iconic Rocky Mountaineer train through the Canadian Rockies, staying in an over-water villa in the Maldives, swimming with wild dolphins in New Zealand and spending a night under the stars onboard a yacht in Thailand. An African safari is also high up on my most memorable trips!
Being a Personal Travel Counsellor allows me to use my passion for travel to create unique and amazing trips, whether this is a once in a life time dream, a luxury honeymoon, a family holiday, or cruise vacation that you will remember for years to come.

I appreciate that your time away is incredibly valuable, and I know that that with my extensive knowledge and great supplier relationships worldwide, I can ensure your holiday is truly special and unique. Working with Travel Counsellors allows me to offer the highest level of personalised service which I believe is an important part of getting you the perfect trip. My aim is to make planning your trip as enjoyable and stress free as possible, as well as giving you complete piece of mind as we are fully licensed and bonded, so your money is safe.

It can be hard to find time to sit down and plan a holiday so I am available for a one to one service at a time and location convenient to you, including evenings and weekends, either in person, over the phone or even a zoom video call. If you are stuck for any inspiration or just want to talk through a few ideas about turning them into a reality I’d love to have a chat with you, please feel free to give me a call or drop me an email.

Get in touch with me

Whatever your holiday needs I'm here to help you, so please get in touch with me with any of the methods below: -


give me a call

­+­353 858121106­


Have an enquiry? Send me your question and I will do my best to help you.

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Customer Story 1

I have already recommended Sarah to a number of my colleagues who have asked for her contact details.... we can't wait for our holiday in June and genuinely hope this is a partnership going changing!!

Elaine Brittin, Dublin
Customer Story 2

I cannot commend Sarah enough on this service. Sarah was recommended to me by a colleague in work. From the moment we spoke, she understood exactly what we were looking for in a honeymoon and more. The options presented were perfect and within 3 days we had booked the perfect location. I had a few deal breakers (as we are taking our 4 year old) but Sarah was so patient and ensured everything was met. The easiest trip we have ever booked. Thank you

Lesley Ronaldson, Dublin
Customer Story 3

We really appreciated all the work Sarah did to put together our dream honeymoon for us and also being so patient when we changed our mind on the type of honeymoon we wanted. We have recommended Sarah to our friends who are getting married or planning a big holiday in the next year as she really went above and beyond for us.

Claire Murphy, Chicago
Customer Story 4

Sarah has became our go to trusted advisor on all things travel, be it special anniversary trips or family holidays and everything else in between. Nothing is too much trouble and we always receive incredible service with a smile. This particular trip to Mexico was booked in lightening speed and when compared to online booking systems was thousands of euros cheaper. Sarah is also managing a big 40th trip for my husband in July, again tremendous service for us and our guests! Thanks to Travel Counsellors and Sarah for the ever amazing service and best value.

James Kinch, Dublin
Customer Story 5

Sarah is so nice to deal with and very accommodating too. Any questions I had, Sarah was fit to answer them. Would 100% recommend to everyone!

Nicole Connolly, Monaghan
Customer Story 6

Sarah is fantastic to deal with, friendly, approachable and hardworking. She tailored a honeymoon that suited us down to the ground. Go raibh maith agat Sarah.

Macdara De Paor, Kildare
Customer Story 7

Sarah was absolutely brilliant. She came recommended to me and I will 100% be recommending Sarah to my family and friends.

Kellie Enright, Westmeath
Customer Story 8

Sarah is an absolute STAR. She started planning our honeymoon for us in 2020, but then due to covid it was cancelled. Then we moved it to 2021, but because we still weren't comfortable with travelling considering the world wasn't out of the woods yet with COVID, we cancelled again. Each time she was supportive and helpful. We finally booked our honeymoon with her for April 2021, and again she was very helpful and quick. We got everything boomed and sorted in less than a week. Eoin and I are so grateful to you, Sarah. You made our honeymoon planning so stress-free even in a crazy covid world. We look forward to working with you again in the next future. xx

Jennifer Jumbo, Clontarf, Dublin
Customer Story 9

Sarah quickly understood our requirements and was very responsive. Excellent service! Thank you Sarah!

Deirdre Rock, Malahide, Dublin
Customer Story 10

Sarah is such a helpful person who made our honeymoon booking experience super easy and quick! I would highly recommend Sarah for all your honeymoon needs!

Sarah Ennis, Longwood, Meath
Customer Story 11

Sarah helped me book our dream honeymoon. Sarah was always very helpful and even when I changed my mind on the location, she had no problem starting from scratch to make sure it was planned to perfection. Her experience in the industry is so obvious and super helpful when it comes to decision making. I am so looking forward to going on our honeymoon in June!! Thank you Sarah, you are a gem!!

Laura O'Regan, Cork
Customer Story 12

We booked our honeymoon through Sarah and the whole process was so easy. We went in with one idea and ended up going for something entirely different and Sarah put together different options and talked us through everything. She has been so helpful and very responsive to any questions we had. Great experience all round!

Susanna Bennett, Dublin
Customer Story 1

Great service and organisation as always by Sarah.

Andrew Lake, Castleknock, Dublin
Customer Story 2

Sarah is warm, friendly and so accommodating. She takes on board all of the things that are important to you for travelling and goes above and beyond to achieve them for you. I have always planned my own trips and holidays but I am so happy that I chose Sarah to organise our honeymoon. I feel completely confident in her abilities to give us the holiday of a lifetime.

Sinead O'Hare, Tallaght, Dublin
Customer Story 3

Sarah is professional, proficient, friendly and really listens to your needs. I have and will continue to recommend her. The service Sarah provides is second to none.

Clair Breen, Lucan, Dublin
Customer Story 4

Sarah Appleton has been a joy to work with. She was always very courteous and efficient. She did everything we asked and more. I highly recommend her.

Joe Plas, Michigan, USA
Customer Story 5

I have appreciated Sarah’s professionalism and response time. Every time I have asked a question about the trip, she has responded so quickly. If someone asks me to recommend a travel counsellor I would recommend Sarah.

Rick Lee, Oregon, USA
Customer Story 6

Sarah went above and beyond to create the perfect honeymoon for us. Everything was so easy as sarah organises everything!!!

Kirsty Cooney, Naas, Kildare
Customer Story 7

Sarah has been wonderful in helping us book our trip to Dublin and Edinburgh. She has made great suggestions for hotels. She has been in constant communication and so patient with all our questions and we have 3 families traveling with different itineraries. I would highly recommend Sarah for any and all travel plans.

Mary Therese Royal, Connecticut, USA
Customer Story 8

Booked a very last minute honeymoon with Sarah. Sarah was super helpful, knowledgeable and patient with us as we were responding when suited us due to wedding planning. We wouldn't be going anywhere only for Sarah! Everything is now booked and ready to go, we can't wait. Thanks so much Sarah!

Roseanne O'Leary, Dublin
Customer Story 9

Sarah Appleton has been excellent in dealing with our honeymoon. Always free to take a call along with being extremely helpful when trying to find us a holiday when we didn't know what we wanted ourselves. She is a credit to your company and I shall be recommending her going forward.

David Moar, Dublin
Customer Story 10

We booked our honeymoon with Sarah. Due to Covid it has had to be changed a number of times and Sarah has been fantastic throughout and has rearranged the trip to suit us with no issues and prompt communication.

Cathal Bury, Dublin
Customer Story 11

Sarah is a fantastic resource and I thoroughly enjoyed dealing with her when making my travel plans. I'm looking forward to making many more bookings using her services!

Sinead Rynne, Dublin
Customer Story 12

Excellent service, feel very safe in the bookings / changes needed this year, Sarah has been great to work with

Eileen Nertney, Longford, Ireland

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My Blogs

Luxury Thailand

Sarah's blog, 15/03/2022

The Land of Smiles, where visitors are very often surprised by the ability of Thai people to smile through virtually every situation, and visiting Thailand coming out of the pandemic this couldn't be more evident. The Thai people are very welcoming and despite the difficult government procedures in place at the time of travelling, those working in hospitality on the ground made sure it was as hassle free as possible (since the time of visiting all these restrictions have now been lifted making it a super easy destination to experience once again).

Like everyone after the past few years, some R&R...

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